How Aventus helped Stella
change the tune on car insurance

Insurance for women, by women

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The Australian automotive insurance market is worth $10.5 billion, and there was a huge gap for a more comprehensive representation of female drivers. The opportunity existed to create a motor insurance product designed by women for women.

Stella is changing the tune on car insurance with a promise to challenge the existing car insurance landscape and provide a more intuitive and rewarding experience when it comes to car insurance, particularly for women. It connects CRM, policy administration and call centres through the whole customer journey.

With over 20 million motor vehicles registered in Australia, the target market of 25 to 64-year-old females who purchase comprehensive motor insurance is over 4.5 million. Stella Insurance has launched to meet this opportunity. Combining a female-centric proposition with technology and advanced analytical rating to create a truly bespoke offering, which is priced competitively.

 

 

Customer Experience

Research conducted showed that only 10% of women actually understand their car insurance. Stella wants to simplify the process but also make it fun and relevant to women, challenging the status quo of car insurance being boring, overcomplicated and generally unrewarding. This is reflected in the boundary-pushing brand personality.

In a collaborative approach, using Aventus’ years of insurance experience, Aventus and Stella worked to develop the optimal customer journey for Stella customers. Using the Aventus core modules, they have delivered a modern and fresh approach to the online quote, bind and payment journey.

By utilising Aventus APIs, which allows you to distribute your product anywhere, Aventus’ quick quote tool was deployed on the marketing website to enable customers to get a quote estimate in less than 60 seconds.

Aventus has delivered to Stella the operating system for configuration and management of question sets, underwriting rules, ratings and documents for:

Motor insurance
(core product)
Windscreen cover
(optional policy extra)
Car hire cover
(optional policy extra)
Roadside assistance
(additional product)

The Stella ecosystem integrates with best-in-class third-party providers

Aventus is the insurance operating system that supports an ecosystem of integrations. Its core modules are at the heart of Stella’s infrastructure. Its Insurance CRM module enables Stella to combine Aventus with Salesforce Financial Services Cloud to harness the best-in-class solutions and create an entirely new customer-centric approach.

An open API approach

Connects CRM, policy administration
and call centres through the whole customer journey.

 

Conclusion

Aventus is the insurance operating system that supports an ecosystem of integrations. While its core modules are at the heart of Stella’s infrastructure, the platform’s open API approach connects CRM, policy administration and customer service teams through the whole customer journey. The platform enables Stella to combine the Aventus with Salesforce Financial Services Cloud to harness the best in market solutions and create an entirely new customer-centric approach.

Got a question about Aventus?

The Aventus team would love to help you.